The first and only marketplace solving the post-AI advertising challenge by connecting brands with premium publishers through real-time bidding on contextual metadata enrichment. Ensuring your message reaches consumers in the rapidly growing answer economy.
Explore Bloc Market
Break through the answer engine barrier and reach the 44% YoY growing audience using AI search. Our marketplace ensures your brand messaging reaches consumers at the exact moment they're seeking relevant information, embedded naturally within AI-generated responses.
Transform declining search traffic into a revenue opportunity. Our real-time bidding system allows brands to compete for metadata enrichment rights on your content, creating a new income stream that grows with AI adoption while maintaining content quality and user trust.
Enhance the value of AI responses through intelligent contextual enrichment. Our platform inserts relevant brand information into content metadata at the moment of AI crawling, ensuring answer engines have access to comprehensive, brand-enriched data that benefits both users and advertisers.
Jake Wade • Large Computer Brand
Since joining Bloc Labs Market six months ago, we've reached 3.2 million additional consumers through AI answer engines - an audience segment that was completely invisible to our traditional advertising efforts. The contextual relevance has driven 40% higher engagement rates compared to standard display ads.
Maddie Jones • Prestigious Content Publisher
Our bot traffic revenue stream through Bloc Labs Market has grown 285% this year, directly offsetting our 18% decline in traditional search referrals. What used to be 'worthless' AI crawling now generates $156K monthly in additional revenue, and the beauty is it scales automatically with AI adoption.
The forward looking roadmap focuses on the development of the technology and partnerships.
Bloc Labs is established by a skilled team with years of experience in publisher and brand spaces.
Focusing on the unique challenges brought about by the AI revolution, the Market concept is envisioned.
Initial experimental results published.
Closed beta of the Market platform for invited partners.
Bloc Market officially launched and signups opened to all publishers and brands.
Get answers to the most common questions about our marketplace and how it solves the challenges of marketing in the post-AI world.
Bloc Labs Market is a revolutionary advertising marketplace that connects content publishers with brands through AI bot traffic. We enable real-time bidding on contextual metadata enrichment, allowing brands to insert relevant information that AI systems use when crawling content, ultimately surfacing brand data to end-users through answer engines.
When AI bots crawl publisher content, our platform creates auction opportunities where brands bid to enrich the metadata with contextually relevant information. The highest bidder wins the right to add their brand data to the content's machine-readable metadata, which AI systems then use to provide enriched responses to users.
Publishers are experiencing double-digit declines in traditional search traffic as users increasingly turn to answer engines over search engines. Our marketplace monetizes this AI bot traffic, providing a new revenue stream that grows with AI adoption rather than competing against it.
With a 44% year-over-year increase in answer engine usage, brands are struggling to reach consumers who bypass traditional search results. Our solution enables brands to directly influence AI-generated responses by embedding contextually relevant brand information at the content source level.
Unlike traditional ads that interrupt content consumption, our solution enriches the information itself. When AI systems crawl content, they access brand-enhanced metadata that naturally integrates into their responses, providing value to users while achieving brand exposure.
Our marketplace uses advanced matching algorithms that analyze content context, audience demographics, and brand relevance scores. This ensures that only contextually appropriate brand enrichments are applied, maintaining content integrity while maximizing value for all parties.